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Ford Kanzler -
Marketing/PR Savvy
Ford is a technology marketing pro offering strong leadership experience within public relations agencies and corporations of all sizes. He's a hybrid Marketing/Journalist focused on thought leadership and pull content creation. He also focuses on strategic outcomes rather than only tactical process. Besides being demonstrably effective in counseling management, interacting with media and market analysts, he brings a proven method for creating programs based on well-differentiated communications strategies. He implements tactics that propel revenue growth, expand market share and increase competitive advantage for startups or established international companies. He's also an avid student of rapidly evolving marketing and PR techniques, a highly effective writer, author of a published book on the intersection of Marketing and Public Relations, and a fun guy to work with.
Demonstrated successes in market share and revenue growth
through strategically-focused, demand triggering campaigns:
- Created and executed a start-up's PR campaign resulting in $20M venture investment
- Led campaign driving mind-share and credibility resulting in acquisition at 4X valuation
- Spearheaded corporate repositioning leading to 200 percent stock price increase
- Generated thought leadership publicity for executive management achieving millions of target audience impressions, driving increased company awareness and profitability
Goal-oriented entrepreneurial leader with well-developed business acumen
and multi-functional management abilities:
- Trained, mentored and counseled marketing and communications teams and executive management
- Created successful multi-market PR campaigns supporting 30 percent sales growth
- Led agency new business development efforts achieving $1M+ in increased annual billings
- Founded and managed a public relations firm profitable for over five years
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