On Marketing
Creating Tech Brand Credibility, Part 2
www.ebnonline.com – Link to Web page
Creating Tech Brand Credibility, Part 1
www.ebnonline.com – Link to Web page
Brand Differentiation: Just Claiming 'Leadership' Won't Do
www.365daysofstartups.com – Link to Web page
Social Media and Tech Marketing
www.ebnonline.com – Link to Web page
Turning “Paid Ads” into “Free Ads” Online and Then Using Them Offline
www.businessmarketinstitute.com – Link to Web page
Establish Credibility and Persuade Customers via Contributed Articles
www.marketingprofs.com – Link to Web page
You Made the Widget – Now Market It Effectively
www.ebnonline.com – Download article as PDF
5 Tips for Effective Technology Marketing
www.ebnonline.com – Download article as PDF
Marketing vs. Accounting
www.btobonline.com – Download article as PDF
Content Marketing Has Been a Successful PR Strategy for Decades
www.marketingprofs.com
Expert Advice For Small Business Branding Strategy
www.understandingmarketing.com
The Positioning Statement: Why To Have One Before You Start Communicating
Download Article as PDF
Thought Leadership Is a Company Attitude
www.salesandmarketing.com
Technology Doesn't Differentiate, Positioning Does
findarticles.com
Marketing Matters - Sustainability
Download Article as PDF
If you're a key exec, PR is part of your job
Download Article as PDF
PRweek article
Download Article
as PDF
On Public Relations
What's Really New in Public Relations
www.salesandmarketing.com – Link to Web page
Engineers Can Do PR, Too.
www.ebnonline.com – Download article as PDF
Lend Marketing a Hand, But Avoid the Kool-Aid
www.prnewsonline.com —Download Article as PDF
In PR, Some Truths are Persistent
www.salesandmarketing.com
Establish Credibility and Persuade Customers Via Contributed Articles
www.marketingprofs.com
How to Write Pitch and Place Bylined Articles
ceo-info.com
The Seven Deadly Sins of PR
www.managesmarter.com
Public Relations is a Management Function
yourvantagepoint.com
PR Doesn't Stand For 'Press Release'
findarticles.com
Public Relations: It's All About the Story
www.marketingprofs.com
Is Press Release Addiction Killing Your Marketing Efforts?
www.salesandmarketing.com
How to Be a Good Public Relations Client
www.marketingprofs.com
Applying the "Coattails Effect" to Public Relations: Two Heads Are Often More Credible Than One
www.businessmarketinginstitute.com
